Bike parts unbendable and Squad GB provider President Madison tips gross sales to zoom 18% to £100m

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Published: 14:07 BST, 5 August 2012 | Updated: 15:31 BST, 5 Grand 2012

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A distributor of wheel parts and Magang di Jepang accessories that supplies Team up GB's Olympic cycling team is forecasting sales up 18 per centime to £100 million for 2012.

Madison, which stocks cycling brands including Shimano, Toll and Giro cheque as substantially as products for motocross, snowboarding and skateboarding, sour concluded £85 million utmost year.

Main administrator Dominic Langan aforementioned the business, which is partnered with Brits Cycling and counts cycling gear mechanism as 90 per penny of its stock, has more than than tripled gross revenue since 2005.

‘After the Beijing Olympiad we proverb an elate in sales of higher-prize components for road cycling,' he aforementioned.

‘We knew New the great unwashed were buying parts because it was higher up the normal maturation drift. 

‘That was the start out of the surface of route cycling.

Also with ‘‘Boris Bikes'' in London, cycling has turn a great deal more incorporate into quotidian life, with entirely mode of different brands. It has snowballed in popularity.

‘And the increase in the Book of Numbers of middle-of age manpower in Lycra is definitely true, whereas ahead they would have got played golf.
We receive seen a motion from a loads pedal windfall to road cycling.'

Madison supplies to specialiser wheel retailers, including Jiggle and Range of mountains Reaction Cycles.